How Avon Campaigns Work

All you need to Know on making AVON work for you…

How Avon works & how to plan your diary

• Visit your customers and circulate brochures
• Look for new customers and canvass any roads allocated to you
• Collect customer orders
• Submit your Avon order (ordering online rather than posting the paper order form means you have 2 extra days and access to additional offers – so make the most of this extra selling time!)
• Deliver orders to your customers and collect their payment
• Pay Avon for your order.

How to use the Avon Brochure

• Firstly, make sure you order enough brochures for your existing customers and potential new customers. You always order your brochures in advance and you can buy them in packs of 5. It’s best practice to order your brochures two campaigns in advance.
• If you cover allocated roads in your local area, ensure every home sees a brochure. This can be achieved by either ordering a brochure for every home or rotating the distribution of your brochures throughout the campaign. For example, if you drop 25 brochures off to some of your homes, you can go back after a few days and pick them up to redeliver to other homes.
• Make sure you bring new customer order forms with you to the next set of homes. This means that you can do all steps in one journey and reduce the time you spend on this!
• Use your customer order slips as bookmarks to highlight offers on pages throughout the brochure.
• Allow your customers at least 2-3 days to see the brochure – this gives them time to browse the fantastic offers and choose the products they would like, allowing you time to re-distribute the brochure and maximise your campaign sales.
• To save time you may want to consider One Stop Selling – visit The Training Room on AVON UK website for tips on this.

*except on shorter campaigns at the start of the calendar year where there are fortnightly campaigns.

 

How to boost your sales with samples!

Giving out free samples is the best way to introduce your customers to new products, as it allows them to experience the benefits for themselves.

Trying a product for free gives customers added confidence to order a full-size product, as they have seen for themselves how well it works. This makes buying samples a great investment for you and it’s a simple, inexpensive way to increase your sales.

Why not try…?

• Popping a few samples in your handbag and giving them out to people you meet.
• Adding a few samples of products you think your customers will like when you deliver their orders.
• Giving your customers a sample when you hand them the latest brochure.
• Offering samples to new customers as an incentive to place an order

If your customer would like to treat herself to a new perfume, a fragrance sample is ideal. She can use a lipstick sample to check which shade is perfect for her, and try a skincare sample to work out what’s best for her skin type.

Plan ahead and stock up on samples for new products before they are featured in the brochure. You can also build up customer interest in advance by telling them about the great products coming out.

Once you’ve left a sample with a customer ask them how they got on with it. A gentle reminder when you’re collecting your orders could generate an extra sale of a full sized product.

Remember that you can order your samples when you place your order. You will also be able to order a selection of professional business tools to help you with your business.

Finding New Customers

Anytime is a great time to look for new Avon customers. Here are just a few ways to get people interested!

Put in some leg work Get out and about, and re-canvass your whole area – you’ll probably find people who weren’t interested before will have seen all the adverts on TV and in magazines, and want to find out more. People’s circumstances change, so it’s always worth asking to leave a brochure, as they might just order something.

Look for removal vans When you notice ‘Sold’ signs outside houses – someone new is moving into the area, so they might not have seen a brochure before. This is a great opportunity to welcome your new neighbour, and introduce them to Avon at the same time. Just make sure you leave them to unpack for a week or two, or your brochure might get lost in the mess!

Baby joy Has anyone you know just had a baby? New mums may be at home a lot, and they will be really busy too, so ordering toiletries and everyday essentials from home would be useful for them, especially as they can save so much money with our great deals.

Go local Head to your local community centre and talk to people coming out of toddlers group or fitness classes. It’s a great way to meet new people and get chatting about what you do – don’t forget to take your brochures!

Remind friends and family Show a new brochure to all your friends and family – it’s a good way to remind them they can order great products through you, and introduce them to any new products.

Get your hair done Take some brochures when you visit your hairdresser – they know hundreds of people – and they’re great talkers. Ask them to spread the news about your Avon business!

Visiting time Next time you visit an elderly relative or friend in a nursing home – why not take a few brochures with you? Older people make great Avon customers, especially around Christmas time, as they want to buy presents for their family, but may find it a struggle going to the shops.

Workplace Make sure you always have a brochure with you at work and that you tell people you are an Avon Representative. . If you have a noticeboard where you can place a card let them know your contact details and when your next order is due in.

Doctor’s surgery Leave a brochure in the doctor’s surgery with the magazines and let the receptionists know you are an Avon Representative. Remember to put your contact details on the brochure.

Gym Leave a brochure in the changing room or café area at the gym. Make sure the instructors know you are an Avon Representative.

Handbag Always make sure you have a brochure in your handbag – you never know when you might meet someone you can chat to and who might be interested in buying – at the school gates, at the supermarket checkout, at the bus stop – the opportunities are endless.

Wear your products Using a current Avon handbag, or wearing some of our jewellery is a great way to introduce people – even strangers – to our ranges. When people compliment you, you can tell them about your business and give them a brochure.

Top Tip!

Avon has a brilliant guarantee, which is a great selling point for new customers, who may be nervous about shopping from a brochure for the first time. If they’re not 100% happy with their purchase, they can return it within 28 days of delivery for a refund or exchange – even if they’ve tried it!